First impressions matter! The first time a customer enters your place of business, they will automatically form an opinion based on your décor and style. The artwork you display holds great potential for creating a meaningful connection with clients and co-workers alike.
Art can provide a welcoming atmosphere and really set the tone for customers to feel welcomed, inspired and comfortable in your space. Learning how to make your artwork work for you may not be as difficult as you might think. If you’re considering sprucing up your place of business with art, we have some basics tips to help you on your way.
Choose Your Theme and Your Message
Artwork choices for your business should reflect who you are and communicate the appropriate message regarding your professionalism. Art that speaks to the relevance of your business and fits the company’s style and philosophy. You may want to start with a theme that relates specifically to your local area and culture. If the main thrust of your work involves creativity and innovation, pop art, abstract art, and striking photography might be suitable choices. If your business has a broader appeal, you may want to lean toward more traditional pieces that bring a sense of stability and security. Still lifes, landscapes, and works by well known local artists, lend an impressive air to their surroundings.
Narrowing down your theme and considering what kind of environment you are trying to create will help you a great deal. Are you hoping to foster a sense of calm and tranquility, or is wowing your visitors more important? Traditional pieces tend to create an aura of sophistication and reliability, while bold, progressive works send out a more playful, fun vibe. When you have a clear picture about the atmosphere you’re trying to establish, you’re one step closer to making a powerful visual statement with your art.
Composition and Color
The placement or arrangement of visual elements in a work of art, should also come into consideration when selecting artwork. Like color, the direction and orientation of the lines in an artwork can also suggest certain sentiments. Horizontal lines imply tranquility and rest; vertical lines suggest power and strength. Angled convergent lines hint at action or movement and give a dramatic and lively affect to an image. Curved lines are associated with softness and call to mind feelings of serenity and sensuality.
Understanding the impact of color becomes essential as you move forward with the art selection process. The colors you choose to incorporate into your design plan will have a profound effect on the feel of your workspace. Certain bright colors, such as orange, yellow and red, bring a sense of energy and evoke spontaneity, while cool blues, purples, and soft neutrals can create a feeling of calm and order. Of course, you’ll want to look for works that compliment your existing color scheme.
Strong pops of color can be used to create a focal point, but should include a touch of the dominant color to pull the room’s décor together. Keep in mind that light colors tend to expand a small space. On the other hand, warm tones, particularly reds, pinks, golds and oranges, can make a spacious room feel cozier.
Size and Space
Effective placement of your artwork is crucial. Begin by focusing on first impression areas such as lobbies and meeting rooms. Pieces selected for these shared spaces should have a broad appeal and be pleasing to both you and your visitors. Artwork in these high-traffic areas has the most potential for packing a powerful punch. With that said, be careful not to limit yourself in your use of space. Placing pieces in other less obvious areas such as hallways and restrooms can also add life to your office.
In addition to location, you’ll also want to consider the size of the room in which the piece will be displayed. A simple guideline to keep in mind is to scale art to the space in which it will be exhibited. In larger spaces, use over-sized pieces to create visual impact. In a small or dark room, you may want to utilize a picture that helps create the illusion of air and light. Look for artwork that depicts light-filled spaces such as landscapes, seascapes, windows or doors.
Additional Thoughts to Consider
– Just a few key pieces can add significantly to the overall ambiance of a space.
– Proper lighting is vital. Use natural light, as available, to highlight your artwork and supplement with overhead recessed lighting.
– Introducing different types of art media is a popular trend and a simple way to add appeal to a space. Bronzes, Sculptures, Mixed Media artwork, even photographs can all be used to create an eclectic mix.
– Not sure how to begin? Consider the art rental market. Here at Reflections West Art, we have a great variety of fine art originals available for rent. We are confident we can provide you with beautiful art at very reasonable rates that will meet your budget and accentuate your business.
(Adapted from : https://www.wallmoulding.com/sprucing-up-your-workspace-tips-for-selecting-artwork-for-the-office/)